WELCOME MEDIA!

2010 EVENT FACTS

	Wildflower! Arts & Music Festival celebrates its 18th anniversary, May 14-16, 2010.
	The event is produced by the City of Richardson, TX.
	An internationally award-winning eclectic music festival that draws over 70,000 attendees
	Festival programming includes local, regional, and national headliner entertainment on two stages, the Singer/Songwriter Contest and Stage, the Kidz Korner family area and petting zoo, strolling entertainers, buskers and acrobats, The Acoustic Café, interactive displays and exhibits, the Art Guitar Auction, the Wild! Marketplace, and The Taste of Texas Food Garden!
	The seventh annual “Wild Ride”- a 10, 20, 40, and 62-mile bike ride to benefit the Lance Armstrong Shaped Beam Surgery Program at Richardson Regional Medical Center.
	Detailed event information such as schedules, ticket prices and outlets, do’s and don’ts, directions, etc, can be found on Wildflower’s! Event Information page.
	Member- International Festival and Events Association, Texas Festivals and Events Association, Texas Parks and Recreation Society, Dallas/Ft. Worth Area Tourism Council, ASCAP, BMI, the Southwest Folk Alliance, and the Richardson Chamber of Commerce.

PRESS RELEASES

Click here to view the latest releases.

COVERING THE EVENT AND YOUR CREDENTIALS

We ask for your cooperation in pre-registering your staff to help us identify “legitimate” media from, well, those that aren’t!

Wildflower! issues a maximum of TWO media credentials and ONE parking pass per day to each media outlet. Reporters and photographers must be on assignment for a newspaper, magazine, radio station, or music/entertainment/travel related web site. Daily TV news crews doing a live feed at the festival will be dealt with on a case-by-case basis.

Please send your request via e-mail to Abby Morales, Wildflower! Marketing Director - abby.morales@cor.gov.  Please include the title of the person submitting the request including contact information, what days they are interested in covering, and what are their assigned duties (photo, reporter, etc). All media must provide copy of editorial if requested by the Festival.

We ask that all requests be received by May 5, 2010.

ONLY PRE-REGISTERED, WORKING MEDIA WILL BE ISSUED CREDENTIALS. Credentials will not be issued to guests, family members, or media personnel not currently on assignment. Freelance photographers and writers must be on assignment for a specific publication.

All media credentials will be mailed out or delivered via courier before the festival begins.

MEDIA SPONSORS

Media credentials are not intended for media sponsors. Separate credentials are issued from the Wildflower! Sponsorship Department for all media sponsors.

Photography

All media outlets must sign the City of Richardson’s standard photo release form and follow the photography instructions. The Festival’s photography policy is the first three songs from the photo pit unless otherwise authorized. Please be aware that some artists may have you sign their personal photo release forms or may prohibit photos entirely. We appreciate your cooperation with this.

Information Requests

To request additional information or materials available to the media such as press kits, photos, etc., e-mail your request to abby.morales@cor.gov. Please include a telephone number.

Artist Interviews

For artist interviews, please contact us at abby.morales@cor.gov and include a telephone number. All backstage requests to interview and/or photograph an artist must be certified in writing by the artist’s management before the event begins. Please notify us by May 6 if you are interested in a particular artist.

INTERNET ACCESS

WiFi is available throughout the Wildflower! festival site, however, if you need access to a phone and the internet we can make that available on a limited basis in our command center. Please make arrangements by May 5.